Guide is the trusted partner for Electro Mad’s business to localize in Dubai and expand to Chicago as a new
brand represented by World Fair US.
Case Study
UI/UX DESIGN & DEVELOPMENT
World Fair US
Location
UAE & USA
Industry
Trade & Cultural Exhibition
Target Market
United States
About
World Fair US
- World Fair US is an international trade and cultural exhibition, bringing together businesses, artisans, and cultural shows from around the globe.
- Originating from Electro Med Dubai’s two-decade-long legacy at Global Village Dubai, World Fair US now extends this experience to Chicago.
- The family festival fosters international collaboration, showcasing arts, fashion, cuisine, products, and cultural treasures from multiple continents.
Challenge
- Electro Med Dubai needed a robust digital presence to engage B2B clients, enhance communication, and establish itself as a leader.
- After the successful development of Electro Med’s digital platforms, the business aimed to expand into the US market with World Fair US.
- The new venture required a seamless, user-friendly website incorporating a ticketing system and an event management dashboard tailored to a diverse audience.
Solution
- Guide Agency was entrusted with designing and developing Electro Med Dubai’s website, communication channels, and B2B messaging.
- Following the success of this collaboration, Guide became the strategic partner for World Fair US, leading the digital transformation of its brand.
- We conducted extensive market research and UX analysis to create an intuitive, culturally adaptive UI/UX design.
- The website was built with a dynamic ticketing system and an event management dashboard to streamline operations.
- Through continuous refinement and user testing, we delivered a visually compelling and functionally seamless platform that enhances engagement and maximizes event success.
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Got a question?
Use the contact form to get in touch. We aim to respond to all enquiries within 2 working days.
