Guide has helped TJT Magazine to localize its business in the GCC market
Case Study
UI/UX DESIGN LOCALIZATION
TJT Magazine
Location
Spain
Industry
Media / Online Magazine
Target Market
GCC Region
About
TJT Magazine
- TJT Magazine is the first Arab online platform dedicated exclusively to luxury jewelry and watches.
- Focused on delivering high-end content and insights, it caters to the discerning tastes of the GCC region’s audience.
- TJT serves a niche market, filling a gap for luxury jewelry and watch news in an otherwise crowded media landscape.
Challenge
- TJT identified a significant gap in the market but needed a platform tailored specifically to the cultural and aesthetic preferences of the GCC audience.
- They aimed to engage a new audience segment interested in luxury jewelry and watches, a segment previously underserved.
- With ambitious growth targets, TJT needed an expert approach to ensure that every aspect of the user experience would resonate with its audience.
Solution
- Guide was brought in to transform TJT’s digital presence through a fully localized UI/UX design.
- We started with an in-depth understanding of TJT’s vision and what sets them apart: their focus on luxury and exclusivity in the Arab market.
- Our team conducted extensive market and user research, analyzing preferences, behaviors, and pain points to develop personas and user journeys specific to GCC audiences.
- We crafted a visually stunning and culturally resonant design, from color palettes to navigation, ensuring an intuitive, seamless experience for users.
- Through continuous testing and refinement, we created a platform that both engages and captivates the GCC luxury segment.
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Got a question?
Use the contact form to get in touch. We aim to respond to all enquiries within 2 working days.
